Bentonville Film Festival
The Challenge: Founded by Academy Award Winner Geena Davis and festival co-founder Trevor Drinkwater in 2015, The Bentonville Film Festival’s mission is to encourage content creation in film and other forms of media that reflects women and diversity. In its inaugural year, BFF entrusted MOjO with developing corporate sponsorships and creating memorable activations for festival goers.
What We Delivered: MOjO delivered an array of activations for our sponsors, including designing a lounge for nightly concerts and several booths in the festival’s Sponsorship Village. We also worked with sponsors to put on a celebrity softball game and movie night at a minor league baseball stadium. The celebrity softball event was attended by over 4,500 people. Finally, we worked with a sponsor to plan the execution of the closing ceremony and awards show attended by filmmakers and actors. With the help of MOjO, BFF achieved quick success during its first year and garnered over 37,000 attendees over the course of five days.