American Home by Yankee Candle
The Challenge: The new product, American Home by Yankee Candle, captures the essence of the Yankee Candle brand, alongside the ready availability of America's largest retailer. MOjO was asked to drive trial, while building awareness and excitement across multiple categories.
What We Delivered: MOjO developed a complete 360˚ marketing campaign to reach Walmart shoppers and impact their purchase decisions. Through digital, in-store, and print, MOjO was able to make American Home by Yankee Candle one of the more successful new product launches at Walmart of 2015.
- Digital – banner ads
- Social – blogger & hashtag activation
- POS – in-store signage
- Print – magazine ads, in-store handouts
- Walmart.com – assortment page driving online purchases